Product brands · CPG Food · Beverage · Coffee · Lifestyle goods

Content that makes people want it in their hands.

We shoot, style and post for consumer product brands: sensory product shoots, lifestyle content where your product actually gets used, creator seeding, and social built to support retail as much as your own store.

Hand holding a coffee brand bag — product packshot photography by Orange Grove Social
Branded hats styled in the sand — lifestyle product photography by Orange Grove Social
Latte art in a branded cup — coffee brand content by Orange Grove Social
Product & lifestyle work — all shot by us Studio · on location · in hand
01

Great product. Nobody's seen it in the wild.

People buy what they can picture in their own life. A white-background packshot can't do that alone.

  • The packshots are perfect and the feed is flat.

    Studio images are essential for your store and your listings. On social, product-only content blends into every other brand in the scroll.

  • Your retailers need content too.

    Every new stockist is a story worth telling and a partner who wants something to share. Most brands let those moments pass.

  • Creator content is a pile of DMs.

    Product goes out, some videos come back, nobody knows what's been posted or what you're allowed to do with it.

  • It all has to clear ad review.

    Health claims, competitor call-outs and unlicensed audio get ads rejected. Content should be built to run as ads from the start.

02

Four places your product should live.

  • i. — Studio

    The product as the hero

    Hard light, clean backgrounds and props matched to your ingredients. The library your website, listings and retail partners need.

  • ii. — In the wild

    Where it's actually used

    The beach, the cooler, the counter, the commute. In our testing this is the content that travels furthest on social, so we shoot a lot of it.

  • iii. — On the shelf

    Where people buy it

    Stockist and shelf content that turns every new retailer into a post, and gives your partners something to share.

  • iv. — Hands & table

    The first bite, sip or pour

    Sensory close-ups: pours, drips, crunch and texture. The moment the product delivers, shown in the first seconds of the video.

Espresso pulling from a machine — sensory product content by Orange Grove Social
Branded koozie held against the ocean — in-the-wild product photography by Orange Grove Social
Coffee bag and box packaging — studio product photography by Orange Grove Social
Hands & table · in the wild · studio One shoot, every territory
03

Creator seeding, run like a system.

  1. Shortlist

    Creators whose audience and style fit your brand, vetted before anything ships.

  2. One-page agreement

    A simple agreement covering the ask, FTC disclosure, and separate windows for organic and paid use, so you always know what you can run.

  3. Pack, ship, track

    Every package tracked from agreement to posted video, with a short brief and hooks in the box.

  4. The two-video ask

    An unboxing and a first-use or taste test, in exchange for gifted product, with an optional per-video fee for creators you want to keep.

  5. Content back to you

    Creator videos feed your own channels, your shop and your ads, cleared for use before they run.

04

The rules we shoot by.

  • i.

    The product earns the attention

    Clean art direction and confident framing. Let the copy carry the personality, and never explain the joke.

  • ii.

    Built to clear ad review

    No health claims, no competitor call-outs, licensed audio only. Everything we make can be put behind spend.

  • iii.

    The product in the first seconds

    The pour, the crunch, the open. If the product isn't on screen early, most viewers never see it.

  • iv.

    Readable at phone size

    Carousels and on-screen text designed for the thumb, not the desktop. Short cuts for social, long-form where it belongs.

05

Two ways to start.

Sensory Product Shoot

A four-hour studio session that builds your content library in one go.

  • 6–7 products, 8–10 looks
  • Macro sensory shots: pours, drips, texture
  • 50 edited, high-resolution images
  • 15–20 color-graded video clips
  • Two revision rounds, delivered in 7–10 days
  • Licensed for web, email, organic and paid social, and in-store

From $2,700

Food stylist and props available as add-ons.

Book a product shoot

Monthly social for product brands

Your feed, your creators and your retail story, run for you every month.

  • 1–3 reels, 2–3 posts or carousels, and 2–3 stories a week
  • Creator seeding program: sourcing, agreements, shipping, tracking
  • Stockist and retail content as a regular pillar
  • TikTok Shop showcase setup and product tagging
  • Approvals in our client portal, previewed as real posts
  • Monthly review of what moved

From $3,000 / mo

Paid social management available on top.

Work with us
06

Questions from founders.

How much does product content cost?

A Sensory Product Shoot starts at $2,700 for a four-hour studio session delivering 50 edited images and 15–20 color-graded video clips. Monthly social for product brands starts at $3,000 per month.

Do we need to be in Florida?

No. Ship your product to us in St. Petersburg, Florida and we shoot it in studio and on location. Creator seeding runs nationwide.

How does creator seeding work?

We shortlist creators who fit your brand, send a one-page agreement covering disclosure and usage, ship the product with a short brief, and track every package through to the posted video. The standard ask is two short videos in exchange for gifted product, with an optional per-video fee.

Can we use the content in ads?

Product shoot content is licensed for your website, email, organic and paid social, and in-store signage. Creator content has its own usage windows, and running ads from a creator's handle needs that creator's written authorization, which we arrange up front.

Let's get your product into people's hands.

Tell us about your product, where it's sold and what you want it to do next. We'll come back with a shoot plan or a monthly scope.

Tell us about your product